This is the Thummer™ - a new musical instrument being developed by Thumtronics Inc. of Austin, Texas.
Why Should You Care about the Thummer?
Because it is more expressive, allowing live & studio musicians and DJ's to control more separate musical effects at the same time.
Because it is easier to learn, so more music students can gain a deeper understanding of music faster and at lower cost, and music teachers can help more of their students succeed at playing and understanding music. (Try it!)
Because it expands musical horizons by enabling new musical effects which are not possible with any other musical instrument, but which fit perfectly into the commercial mainstream of Western popular music. These revolutionary musical effects could see the next new major musical style emerge from the Thummer… and only the Thummer.
[If you’re an Austinite:] Because it could create new opportunities for Austin’s musicians, music educators, and music industry professionals to seize the leadership of the highly-competitive global music industry, cementing Austin’s position as the center of the global music industry.
Because Thumtronics' innovations can grow the market for music-making products & services, and capture the value of that growth.
Because Thumtronics has the potential to become a very profitable company. Its products are
simple, powerful, cheap, and unique. New products with this “disruptive” combination of characteristics – in any industry – typically see their sales grow very rapidly and profitably, often seizing market leadership in a surprisingly short time.
Because Thumtronics' business model keeps its costs low, its margins high, and can scale up rapidly, increasing its potential Return on Investment.
Because Thumtronics' management has unmatched experience in establishing proprietary technologies as de facto industry standards, making its success more certain.
Because Thumtronics has recently relocated from Western Australia to Austin, Texas – the USA's #2 high-tech center and the Live Music Capital of the World. This relocation gives Thumtronics immediate access to (a) the resources it needs to bring its products to market, and to (b) the USA’s large market, which buys more than 43% of the $30 billion worth of music products & lessons sold globally.
Because by making it easier to understand, play, and compose music – whether today’s Western music or the music of other cultures and times – Thumtronics can stimulate general creativity and mutual understanding, thereby “making the world a better place...one note at a time™.”
